END-TO-END VALUE CREATION: 
DRIVING MEASURABLE VALUE BEYOND COST-CUTTING TOWARDS STRATEGIC IMPACT

20 - 22 October 2026 | Amsterdam, Netherlands
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EUROPE’S NO.1 SHARED SERVICES & GBS EVENT BROUGHT THE COMMUNITY TOGETHER IN AMSTERDAM

Across the GBS world, a quiet shift has been taking place. Cost savings remain important, but they’re no longer the headline. The focus has moved to something bigger: measurable, end-to-end value creation. The challenge? ‘Value’ is difficult to define, tougher to measure, and essential to prove. Different stakeholders see it differently, expectations keep shifting, and the pressure to deliver is greater than ever.

That’s where SSOW Autumn made its mark.

Over three transformative days in Amsterdam, the event brought together hundreds of shared services and GBS leaders to explore how to translate strategy into action, anticipate evolving customer needs, and unlock new opportunities to create value. Attendees stepped back from day-to-day demands, benchmarked their approaches against peers, and left with actionable strategies their CXOs could quantify – and champion.

A huge thank you to all our speakers, sponsors, and attendees for making this year’s event such an outstanding success. Your insights, energy, and collaboration continue to drive the future of shared services and GBS forward.

EXPLORE THE 2025 AGENDA

THE SHARED SERVICES & GBS PIONEERS WHO LED US IN 2025

VIEW THE 2025 SPEAKER PANEL

HIGHLIGHTS FROM THE 2025 AGENDA 

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CXO PRIORITIES STAGE
Industry-leading CXOs shared what they truly need from their shared services leaders – and what end-to-end value means from the C-suite perspective.

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SSOW INNOVATE-A-THON 2025
Participants took on a fast-paced problem-solving challenge, testing their skills and collaborating with peers to design innovative GBS solutions.

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PEER INSIGHTS STAGE
Attendees broke away from traditional formats to engage in open, collaborative discussions and meaningful peer-to-peer networking.

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AGENTIC AI IN SHARED SERVICES SHOWCASE
Experts demonstrated how Agentic AI is transforming GBS through autonomous decision-making, enhanced productivity, and process optimisation.

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GBS REINVENTION PROGRAMME
Forward-thinking GBS teams showcased how they’re evolving from support functions into strategic, value-driving business engines.

Learn More

PODCAST INTERVIEW: The Next Horizon of GBS

In this exclusive interview, Candice Sieg, Partner, Global GBS and Outsourcing Advisory Lead, KPMG – a seasoned leader with over 25 years in the industry – shares how GBS is evolving into a true engine of enterprise value, powered by innovation, data, and AI.

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Who was in Amsterdam?

Over 300 senior GBS and shared services professionals joined us for SSOW Autumn.

The attendee list boasted 79% of delegates at VP, Director or Head level. With strong participation from Benelux, DACH, UKI, CEE and MENA,  the full scope of the European GBS community was represented at the event.

Download the 2025 snapshot to understand who was in the room.

WHAT DID SSOW AUTUMN LOOK LIKE IN 2025?

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300+

ATTENDEES

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75+

GBS EXPERT SPEAKERS

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150

COMPANIES REPRESENTED

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50+

SESSIONS

WHat our Attendees had to say

"The event was terrific, super well organised, and I felt very welcome and super well taken care of. The topics were right on, in the plenary sessions and the other sessions that were organised. I also spent quite some time with the vendors in the booths who had really great proposals to make and we have several follow-ups. Super thanks again, and looking forward to the future events.”

Group Business Services Officer, Mondelez

“This is the 4th SSOW I have been to and I felt the quality of the speakers overall and presentation content was very high and I was impressed”

Head of Shared Services, Computacenter

“Attending the European Shared Services and Outsourcing Week in beautiful Vilnius gave me a lot of insights, learnings, inspiration and a network of fellow passionate shared services professionals. Whichever part of the shared services journey you may be in, this event is definitely worth going to #SSOW.”

Global Process Leader – Purchase to Pay at Sulzer Management

“It was an amazing event and all the sessions delivered tremendous value!”

Finance Director, Barilla Group

“What an amazing and inspiring experience!”

Finance & Accounting Team Leader, SEG Automotive

“So much inspiration from this year’s event in all the discussions and networking”

Global Functional Owner, Apollo Tyres

“Thank you SSON! It was an amazing event and all the sessions delivered tremendous value! It was a great pleasure to join and to speak! See you next time!”

Finance Director, Barilla Group

“Thank you to all who have opened the door to their experience and observations. Learning from your examples will hopefully allow us to act faster and better. Lots of food for thought - thanks to you all.”

Director Service Development & OPEX, Carlsberg Group

“It’s an experience that gives you tools to be better”

Regional Leader, SEG Automotive

“Great energy and valuable insights on new technologies and the future of GBS”


OMV Petrom Global Solutions

“Just attended the Shared Services and Outsourcing Week in Estoril / Portugal. 3 days full of insights and discussions about trends and technology developments in the Shared Services Industry. Very inspirational event #SSOW”

Vice President, DHL

“I enjoyed all the SSOW sessions. Each event I learn new things!”

Senior VP Global Business Services, adidas

“Great pleasure to be part of this awesome event!”

Project Manager at Programme Management Office, Sonae MC

“Fantastic event. Looking forward to next year.”

VP Software EMEA, Apex Analytics

“The SSON event in Lisbon was amazing since I got to meet a lot of people working in different sectors, living the journey of shared services”

Head of Operational Support, AZADEA SSC

“Very dynamic sessions, a lot of food for thought, great speakers! Congratulations to entire SSON team!”

Finance Director, Federal-Mogul Motorparts

“It’s been terrific...There’s no better way to connect with the GBS and outsourcing world than by being part of SSOW.”

Vice President, Global Business Services, BD

“It’s absolutely vibrant... I dropped a few things to attend because it’s a great opportunity to be among peers. Great energy, great meetings, great sessions... Where else can you get this?”

GBS Strategy Director, AstraZeneca

“Thank you so much for this conference. Well organised in a smaller setting that gave us a chance to network with industry colleagues and submerge in the discussions. Well done!”

Head of Finance Strategic Projects, News UK

“It was an inspiring experience, and it left me feeling energised and ready to implement these new solutions.”

Vice President, International Business Development, Cadex Solutions

“It’s an extraordinary event. For me, there’s nothing as engaging as connecting with people, listening to their experiences, and building our capability based on their insights.”

Group Director & General Manager, F&A Global Shared Services, The Duracell Company

“Very diverse—this is what I like the most. Different nationalities, different setups, and plenty of sharing. I used this opportunity to get to know the entire community.”

Director, GBS Strategy, Governance and Compliance, adidas

“I think it’s very important to be part of this vibrant community of over 300 stakeholders and executives, to listen in and understand the challenges and goals they’re addressing.”

SVP, Head of Europe, Sutherland

Contact The #SSOW Team

Enquire as a Delegate

Harry Green
Head of Delegate Sales

ENQUIRE HERE

Enquire as a Sponsor

Sean McVeigh
Partnership Director

In Partnership With:

Shared Services

QUESTIONS?

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: +44 (0) 1135 210 042
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk

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