Cliff Eala

Board Director | Behavioural Strategist | Technologist | Author Bayad

Cliff drives breakthroughs in customer acquisition and product usage through behavioural science, data, and technology as CEO at BS Works. He also manages an intelligent lighting firm with customers in 10 countries across Asia. Cliff built and sold a software company to investors in 2007. He is Board Director at the Philippines’ largest payment aggregator with 850+ billers and at a leading remittance company, was Senior Partner at an AI consulting firm, and Board Director at another software company until its 2021 acquisition (NASDAQ: CTSH). He authored the book Sh*tty Places & Selfish People, has an MBA and a Master’s in Philosophy, and Executive Master’s in Behavioural Science from the London School of Economics.

Pre-Conference SSON Masterclass - Tuesday, 6 August 2024

10:40 AM Big Idea! Keynote | Beyond Beanbags, Burgers and Beaches: A Behavioral and Data Sciences Approach to Enhancing Employee Experience

Beanbags, burgers and beaches are default tools managers use to enhance employee experience. Beanbags come with billiard and ping pong tables, lounges, gardens and game rooms. Burgers come with beer and daily barbeques. Beaches represent opportunities for team building and wellbeing seminars. When salaries are at par with the industry, they represent no come-on, and managers layer on beanbags, burgers and beaches. But, when every industry player uses these same tools, how do we elevate employee experience? 

  

A behavioral and data sciences approach to this challenge starts with defining a measure representative of our desired employee outcome, e.g., retention rate. We identify behaviors predictive of retention and find workplace contexts and emotions associated with these behaviors. We then implement programs to promote these behaviors and contexts by mapping employee journeys, diagnosing barriers and benefits, and designing change interventions. Discover how to operationalize this scientific, data-driven and innovative approach for sustainable employee wellbeing, retention and productivity. 

Check out the incredible speaker line-up to see who will be joining Cliff.

Download The Latest Agenda