Have you ever tried to understand your division’s profitability by the customer? The cost we incurred servicing each major client. The results were striking and counterintuitive: Your largest customer turns out to be the least profitable. Indeed, customers in the middle of the pack, which didn’t demand substantial resources, were profitable than the giant we fawned over.
A mistake that’s exceedingly common in business - the statistic we relied on to assess our performance—revenues can be disconnected from our overall objective of profitability. As a result, our strategic and resource allocation decisions didn’t support that goal. This roundtable will reveal how this mistake permeates businesses—probably even yours—driving poor decisions and undermining performance. It will show you how to choose the best statistics for your business goals.
Check out the incredible speaker line-up to see who will be joining Marvin.