DRIVING END-TO-END TRANSFORMATION THROUGH GBS

20 - 22 October 2026 | Amsterdam, Netherlands

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Ana Figueiredo

Senior Director GBS Finance Transformation Adidas

Conference Day 1: Wednesday 21st October

11:30 AM PANEL DISCUSSION: BREAKING DOWN SILOS BY OPTIMISING FINANCE PROCESSES FOR EFFICIENCY AND GROWTH

This panel discussion will explore the process inefficiencies that create roadblocks to agility, innovation, and operational excellence. For long-lasting success, finance must collaborate seamlessly to optimise end-to-end workflows. Explore how GBS and finance leaders can drive integration, reduce bottlenecks, and enhance responsiveness. Gain actionable insights on structuring teams, leveraging automation, and fostering a culture of cross-functional collaboration for sustainable efficiency and growth.

• Improve cross-functional efficiency by breaking down silos and aligning on end-to-end processes across finance

• Enhance decision-making speed by implementing process ownership structures that drive accountability and reduce bottlenecks

• Build collaboration across teams by creating a culture of transparency, shared KPIs, and integrated performance measurement

• Drive long-term business growth by shifting from function-centric to process-centric strategies that support agility and innovation

Check out the incredible speaker line-up to see who will be joining Ana.

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