DRIVING END-TO-END TRANSFORMATION THROUGH GBS
Cristina Dobrescu
Head of Client operations & KYC Societe Generale
Cristina Dobrescu is the Head of the Client Operations Business Line within Societe Generale Global Solution Centre Romania, overseeing a perimeter of approximately 700 FTEs. Her teams deliver end-to-end service related to client life-cycle, from onboarding to offboarding—for both individual and corporate clients across retail and wholesale segments. With over 20 years of experience across diverse industries including IT/Telecom, Gaming, and Transportation, Cristina has held leadership roles in operations management, HR, process transformation, and business development.
Conference Day 2: Thursday 22nd October
1:00 PM TURNING SHARED SERVICES INTO A CUSTOMER-CENTRIC GROWTH ENGINE
Banks today must improve client experience while reducing complexity and cost to serve, yet many shared services remain disconnected from the customer journey. The Société Générale Global Solution Centre is redefining the role of GBS by embedding customer centricity into its operating model. Through private banking process harmonisation, client outreach services and digital onboarding, shared services are moving closer to the customer, reducing friction, accelerating account opening and delivering measurable value for both clients and the bank.
• Move shared services closer to the customer by aligning operations with the end-to-end client journey
• Reduce service fragmentation by harmonising processes across regions and business lines
• Turn GBS into a value creator by introducing services that directly support customer relationships
Check out the incredible speaker line-up to see who will be joining Cristina.
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