Cairo is fast becoming the region’s control room. With 68 delivery centres, a multilingual talent base and government-backed skills programmes, Egypt offers the scale and speed global teams need to modernise service delivery across MEA.

In this SSOW MEA article, you’ll learn:

✅ Why Egypt’s “greenfield” edge matters - and how a Cairo-centred footprint enables control, faster scale and cleaner governance.

✅ How teams move beyond transactional automation - RPA, GenAI and agent-assist to lift accuracy, speed and CX.

✅ Which metrics and guardrails to use - shifting from headcount to value, with only 17% truly predictive today.

✅ Where momentum is building - >80% widening scope and 57% adding or shifting work to new regions.

✅ What benchmarks signal - 89% prioritise analytics; GenAI investment up nearly 30% YoY.

Whether you’re standing up a new hub or expanding GBS, this piece distils the insights and next steps - plus a five-point Egypt readiness checklist you can apply immediately.

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