The UAE as the MEA Hub: High-Value Brains with a Network of Muscle

The UAE is becoming MEA’s strategic command centre

With 78 delivery centres and deep benches in Dubai and Abu Dhabi, the UAE is where regional leadership, analytics and AI innovation now live. Neighbouring hubs such as Cairo and Amman provide scalable “muscle,” allowing operators to balance value and cost across MEA.

In this SSOW MEA article, you’ll learn:

✅ Why a UAE-anchored hub matters: how Dubai and Abu Dhabi underpin governance, stakeholder proximity and faster decision-making, with 58 centres in Dubai alone.

✅ What the benchmarks signal: generative AI investment up nearly 30% year-on-year, 89% prioritising analytics, and a strong tilt toward captives for quality and control.

✅ Where talent wins: the Middle East’s strengths in workforce availability and cultural affinity, and how the UAE’s multilingual pool supports finance, compliance, CX and analytics.

✅ How to manage friction points: practical ways to handle cost, Emiratisation and skills bottlenecks while protecting service quality.

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