Uncover the Data. Reframe the Opportunity. Shape the Future.

As shared services and GBS models continue to evolve, the Middle East is emerging as a powerful hub for strategic, digitally enabled service delivery. But how well is that potential understood - and where do the facts diverge from perception?

SSON Research & Analytics presents the Visual Analytics Workbook (VAW) - a data-driven, visual exploration of shared services maturity across global regions, with a focused lens on the Middle East. Built for decision-makers, this workbook combines interactive visuals with market intelligence to help you:

• Benchmark your shared services model against global trends
• Explore region-by-region strengths in talent, agility, and innovation
• Understand why cities like Cairo, Dubai, and Riyadh are rising as GBS hubs
• Identify where your operations can leapfrog on the maturity curve
• See what’s driving investment in AI, digital talent, and hybrid sourcing models

If you’re planning, expanding, or reevaluating your shared services strategy in 2025, this workbook offers the visibility and foresight you need.