THE FUTURE OF GBS UNDER SCRUTINY

SSOW Europe 2026 was not just a conversation about efficiency. It was a challenge to the entire model, asking what GBS must become in the age of AI, enterprise value and rising business expectations. While nothing replaces being in the room, the post-event report captures the ideas, challenges and opportunities that had the community talking long after the event ended.

Download your copy today and catch up on what Europe's GBS community is focusing on next.

Inside the report, you'll discover:

• The five biggest takeaways: including why Agentic AI dominated the conversation
• The sessions everyone was talking about: highlights from the event's most thought-provoking debates
• Where GBS is heading next: the trends reshaping services, capabilities and operating models
• Who's leading the transformation: a snapshot of the organisations and leaders driving the next chapter of GBS
• The SSON Impact Awards 2026 winners: celebrating this year's most innovative teams and individuals What's next from SSOW: a preview of what's planned for H2 and beyond

Download your copy today >