NOT JUST A CONFERENCE. A COMMUNITY.

18 - 21 May 2026 | Estoril Congress Center, Estoril, Portugal

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Elias van Herwaarden

Founder/Principal Locationperspectives

Elias led +150 strategy projects for GBS/ Shared Services and conducted did fieldwork in 48 countries and 350 cities globally. He advised the likes of Coca-Cola, Maersk, McDonalds, PepsiCo, Shell, and Standard Chartered on GBS. His expertise includes location strategy, feasibility analysis, portfolio optimization, process allocation and implementation. Elias combines robust methodologies with deep practical insights, focusing on “what really works”. He is an independent Shared Services/GBS advisor since 2020. His background includes leadership roles at Price Waterhouse, Andersen, Deloitte, and Colliers. Elias is recognized an SSON Research & Analytics’ Expert. He lectures on International Business Strategy and is a member of the Site Selectors Guild.

SSOWOMEN Leadership Day, Partner First & Excellence Labs: May 18th, 2026

11:30 AM REWRITING LOCATION STRATEGY: THE NEW GLOBAL MAP & SHORING STRATEGY FOR GBS

GBS organisations are reassessing long-standing location models. Advances in AI-enabled automation, evolving talent expectations, and rising costs in traditional Tier 1 hubs are pushing organisations to reconsider where work should happen. Is this the moment for Tier 2 and emerging locations to rise? This session brings together leaders who are actively re evaluating their global footprints to discuss risks, opportunities, and what the next generation of location strategy looks like.

GBS Leaders and Location experts will be invited to share their insights and experience.

Check out the incredible speaker line-up to see who will be joining Elias.

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