Joanna Hrycaniuk

Director GBS Strategy and Program Delivery Philip Morris International

A seasoned leader with extensive experience in the Business Services sector, Joanna has dedicated over 20 years to shaping and implementing organizational development strategies. Her expertise includes change management, process design, project and program management, team building, and fostering an inclusive and innovative work culture. Joanna began her career at Philip Morris International (PMI) in 2005 and currently serves as Director of Strategy and Program Delivery, and the Site Lead for Krakow. In her current role, Joanna oversees strategy creation, leads strategic initiatives, and supports GBS growth. Before joining PMI, Joanna worked at Lufthansa GBS. Joanna holds a degree from the Silesian University of Technology in Gliwice and has completed an Executive MBA at the Krakow Business School, part of the University of Economics. She enjoys traveling, skiing, and biking.

Pre-Conference Workshops, Focus Stages & Main Conference Day One: May 20th, 2025

11:10 AM PANEL DISCUSSION: ELEVATING YOUR GBS MATURITY WITH A TRUE CUSTOMER-CENTRIC MINDSET

·       Explore brand new services we can offer to support company growth

·       What can we do with the data and information we have collected?

·       Can we predict the business requirement and get ahead of them?

·       What does it take for GBS to become truly customer-centric? 

Check out the incredible speaker line-up to see who will be joining Joanna.

Download The Latest Agenda