NOT JUST A CONFERENCE. A COMMUNITY.

18 - 21 May 2026 | Estoril Congress Center, Estoril, Portugal

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Justyna Kierska

Vice President, Global GBS Barry Callebaut Group

Workshops & Conference Day One: May 19th, 2026

4:15 PM WITH THE RISE OF AUTOMATION – HOW CAN EUROPE REMAIN COMPETITIVE AS A LOCATION CHOICE?

With automation and AI upending global value chains at unprecedented speed, Europe must act now or fall behind mature GCC hubs such as India, where faster technology uptake, deeper talent pools, and stronger cost advantages are shifting the global balance.

• How automation is reshaping traditional cost and productivity advantages—and how the industry must reinvent itself to stay ahead

• Europe’s potential to compete through high-value innovation, sustainability and skilled labour

• The role of policy, infrastructure and education in creating a resilient industrial ecosystem

• Comparative perspectives on how India and Europe are adapting to the automation revolution

Check out the incredible speaker line-up to see who will be joining Justyna.

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