NOT JUST A CONFERENCE. A COMMUNITY.

18 - 21 May 2026 | Estoril Congress Center, Estoril, Portugal

VIEW 2026 AGENDA

Become a Sponsor

Laura Campbell

Partner ScottMadden

Laura Campbell is a partner specializing in Global Business Services (GBS) and AI-enabled transformation. She advises organizations on modernizing service delivery, implementing intelligent automation, and designing scalable enterprise capabilities. Laura has led enterprise assessments, developed business cases, and stood up next-generation shared services models that integrate process optimization, governance, and digital platforms to drive efficiency, cost savings, and enhanced employee experience. Laura holds a Bachelor of Science and Master of Science in Industrial Engineering and an MBA from the Georgia Institute of Technology.

SSOWOMEN Leadership Day, Partner First & Excellence Labs: May 18th, 2026

4:00 PM FROM INSIGHT TO IMPACT: EVOLVING SERVICE DELIVERY THROUGH HUMAN–MACHINE COLLABORATION

Every GBS leader knows AI will reshape its future – shifting it from a cost-focused delivery model to an enterprise capability engine – and transforming the experience of every employee across the organization. The leaders pulling ahead, however, aren't chasing the hype- they are following the data and turning it into action.

Join ScottMadden and ServiceNow for a session that cuts through the noise. Using real Work Activity Assessment data from the proprietary Work Intelligence Blueprint tool – spanning finance, HR, sourcing, procurement, and more – we'll show how volume, complexity, and cost patterns reveal the highest-impact automation opportunities, and how to translate those insights into a clear, defensible financial business case without the guesswork - moving beyond pilots by aligning operating models, governance, and talent to enable scaled, enterprise impact, and orchestrating human and digital work more effectively.

Key Takeaways:

• A data-driven playbook – ScottMadden shares benchmarking insights on how leading organizations are pinpointing the use cases that actually move the needle

• Real-world case studies across GBS functions – ServiceNow breaks down how agentic AI workflows are running inside live GBS environments today, not in theory, but in practice

• A live technology demo – See agentic AI in action, grounded in hard-won lessons from organizations that have already scaled beyond the pilot phase

Check out the incredible speaker line-up to see who will be joining Laura.

Download The Latest Agenda

In Partnership With:

QUESTIONS?

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: +44 (0) 113 210 042
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk