In GBS, the conversations are often about what we do and who we are. But the business leaders are asking different questions: why does GBS exist, and how is it delivering outcomes that truly matter to the enterprise? In this session, Iwona and Ranjan will bring together the voices of business and GBS leaders on stage. Rather than focusing on process for process’ sake, “end-to-end” or AI as an objective, this conversation will challenge how GBS can continuously raise the bar by delivering on margin expansion, innovation and revenue growth. All that while navigating the unique complexities of Europe’s fragmented regulatory and digital environment.

• Through the eyes of the business leaders: how evolving business challenges are continually redefining GBS requirements

• What does it mean for GBS to be accountable not only for efficiency, but also for innovation and revenue impact?

• How can AI and digital be positioned as means to an end rather than ends in themselves?