GBS organisations are reassessing long-standing location models. Advances in AI-enabled automation, evolving talent expectations, and rising costs in traditional Tier 1 hubs are pushing organisations to reconsider where work should happen. Is this the moment for Tier 2 and emerging locations to rise? This session brings together leaders who are actively re evaluating their global footprints to discuss risks, opportunities, and what the next generation of location strategy looks like.

GBS Leaders and Location experts will be invited to share their insights and experience.

As GBS models expand beyond finance, HR, and IT into supply chain, commercial, and innovation functions, understanding where the industry truly stands has never been more crucial. 

In this high-impact session, SSON Research & Analytics unveils brand-new insights from our 2026 Global State of the Industry, GBS, and Location Strategy surveys—offering the most comprehensive, data-driven view of today’s Shared Services and GBS landscape.

We’ll reveal:

• How GBS is rapidly evolving into a strategic talent hub
• What’s working (and what’s not) in the cost vs. value equation
• How leading organizations are leveraging automation and analytics to accelerate maturity
• The latest location strategy trends, backed by real investment patterns and talent dynamics
• And what these shifts mean for your next strategic move

Whether you’re building foundational capabilities or leading next-gen operations, this session delivers exclusive benchmarking and fresh market intelligence to help you seize the next wave of GBS value creation.