Infosys’s CEO, Swaminathan, says that "if what you provide to your clients doesn’t impact growth – it’s not transformation." The focus needs to be in delivering on promises to the customer, he says, so that your clients look better in front of their stakeholders. To do this, you need to, first, understand the business model of your clients. This evolution represents the journey from transactional to transformational – BPO providers need to be measuring the impact...
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