As technology reshapes the financial landscape, organisations must overcome barriers to unlock its full potential. This panel will explore strategies for driving tech-driven innovation, addressing challenges in adoption, and leveraging emerging technologies to transform financial operations.

The modern CFO is no longer confined to managing numbers but is now a key driver of business strategy and leadership. This panel will delve into how CFOs are embracing this transformation, balancing financial expertise with visionary leadership to create lasting organisational impact.

As a forward-thinking CFO with deep expertise in financial strategy and digital transformation, Safwan Arshad offers a powerful perspective on how finance can lead business innovation. In this keynote, he will explore how technologies like automation, AI, and cloud-based platforms are reshaping the way organizations drive growth—while tackling the practical challenges of legacy systems, resistance to change, and fragmented data.

Through a compelling real-world business case and lessons from both global successes and failures, Safwan will demonstrate how finance leaders can evolve from cost stewards to transformation architects. This session is essential for executives looking to future-proof their organizations through smart, scalable, tech-enabled strategies.