EUROPE'S PREMIER INVITATION-ONLY EVENT FOR FINANCE EXECUTIVES

19 - 20 October 2026 | Leonardo Royal Hotel Amsterdam, Amsterdam, Netherlands

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Frenchie Green

Global Director, Financial Operations Strategy Nike Inc.

Agenda Day 1

4:50 PM CONFERENCE WIDE DISCUSSION: The Future of GBS & Value Creation in the Age of AI

Over the past 15–20 years, Global Business Services and outsourced finance models have evolved from cost-saving engines into strategic enablers. However, the landscape is shifting rapidly.

With the rise of AI, automation, and changing cost dynamics across geographies, CFOs are re-evaluating long-standing operating models. Traditional location-based arbitrage is no longer the primary driver of value and many organisations are questioning whether their current GBS structures are fit for the future.

This Think Tank session explores how finance leaders can redefine GBS to deliver true value in a digital-first world.

Key Questions Explored:

From Cost Efficiency to Value Creation: Is the traditional GBS model still relevant?
The Impact of AI on GBS : How AI is reshaping shared services and BPO models
Location Strategy Revisited : Does it still matter where your shared services are located?

Check out the incredible speaker line-up to see who will be joining Frenchie.

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