EUROPE'S PREMIER INVITATION-ONLY EVENT FOR FINANCE EXECUTIVES

19 - 20 October 2026 | Leonardo Royal Hotel Amsterdam, Amsterdam, Netherlands

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Svitlana Dryhush

CFO METRO Cash & Carry Ukraine

Agenda Day 1

5:25 PM GROUP C: Cash is King: Why CFOs Prioritise Cash in Uncertain Times

In an environment where certainty is scarce and economic conditions shift quickly, cash has become the most critical strategic asset on a CFO's balance sheet. It's not just about liquidity or survival. Strong cash positions give finance leaders the flexibility to make confident decisions when the future is unclear.

Seasoned CFOs understand that companies rarely fail because of poor strategy alone. More often, they fail when they lose the financial breathing room needed to adapt. Effective cash management preserves that breathing room allowing organisations to absorb shocks, respond to change, and seize opportunities when they arise.

This roundtable will explore why cash continues to dominate the CFO agenda and how finance leaders can strengthen their organisation's cash position. Together we'll discuss how so-called "idle" cash can provide resilience during periods of volatility, create strategic optionality when plans shift, and provide tolerance when things go wrong. Join peers from across the finance community to share practical approaches for improving cash management, including strengthening accounts receivable processes, structuring customer contracts and payment terms to better support cash flow and re-evaluating spend, cost structures, and working capital priorities.

Check out the incredible speaker line-up to see who will be joining Svitlana.

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