Miguel Castillo

Senior Manager HR - GBS Hub (Americas) Adidas

Main Conference Day One, Tuesday, 13 October, 2026

11:30 Breaking the Language Barrier: How Global Shared Service Centers Are Unlocking Workforce Fluency Across the Americas

Shared service centers across Latin America support businesses from French-speaking Canada, to English-speaking USA, to Portuguese-speaking Brazil — yet language barriers remain one of the most underestimated obstacles to building trust between SSCs and the teams they serve. The real challenge isn't proficiency: employees with B2 or C1 certifications still go silent in client meetings, paralyzed by foreign language anxiety. In this fireside chat, Kristin Smith, Senior Vice President of Sales at IMMERSE, sits down with the heads of several Shared Service Centers to share how modern fluency technology — not traditional classrooms or e-learning — enables employees to progress up to four times faster and actually speak when it counts.

What you'll walk away with:

Real-world case studies from SSC on how language fluency unlocked workforce performance and strengthened global SSC relationships

A tactical framework for building a language program that develops real communication confidence, not just test scores

Insight into how modern fluency technology accelerates learning and what to look for when evaluating platforms for your organization

Kristin Smith, Senior Vice President, Immerse

Hosted by Immurse

Check out the incredible speaker line-up to see who will be joining Miguel.

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