London, UK. Release Date: Tuesday 19 March, 2024. For Immediate Release

We are excited to announce that Mika Häkkinen, the legendary two-time Formula 1 World Champion, will join the SSOW Big Ideas Stage this year and take us on an exhilarating journey into the world of motorsport. His story has much to teach us on driving performance at the highest level.

Widely regarded as one of the most iconic figures in Formula 1 history, Mika Häkkinen's career is adorned with triumphs and records, winning two world championship titles, despite facing numerous challenges along the way. Häkkinen once said, "You can only get over your fears if you attack them head-on." Known for his cool, calm and fearless approach on the racetrack, the Flying Finn is the best speaker on the topic of nurturing courage. We look forward to hearing exclusive insights on how he manages and confronts fears and overcome obstacles.

Drawing from his own journey, Häkkinen will dive into the essential principles that drive high performance, emphasising the mindset and strategies required to excel under pressure. As someone who has experienced the rapid evolution of technology and innovations in Formula 1, Häkkinen is uniquely placed to share actionable insights into building resilience and adaptability in order to embrace change. In an on-stage conversation at SSOW Europe, Mika will look to showcase parallels between the precision teamwork of a Formula 1 pit crew and the end-to-end collaborative nature of GBS and shared services.

We look forward to a thought-provoking session as Häkkinen inspires the entire GBS and shared services industry to draw courage, elevate performance, embrace change and foster innovation and collaboration