"Branding" Your IT Organization

 Recently, I was involved with the redesign of a newsletter for our organization. I have always believed that communication is an integral part of any service organization – including IT. What we communicate is our story and our promise. This creates a perception to our internal customer about who we are and what we are about. At first glance, IT organizations and branding seem to be mutually exclusive. I think it’s a mistake. Branding in General First, let&rs... To continue reading this story Click Here