"Branding" Your IT Organization



 Recently, I was involved with the redesign of a newsletter for our organization. I have always believed that communication is an integral part of any service organization – including IT. What we communicate is our story and our promise. This creates a perception to our internal customer about who we are and what we are about. At first glance, IT organizations and branding seem to be mutually exclusive. I think it’s a mistake. Branding in General First, let’s talk about brandin...
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