Bosch is turning its long tradition of technical training into a powerful driver of digital transformation and social impact. Launched in partnership with SENAI, the Digital Talent Academy (DTA) has scaled rapidly from a 17-student pilot to more than 400 apprentices, preparing young people with 3,200 hours of intensive education in programming, AI, data analysis, and automation. With a 95% retention rate and a strong focus on diversity, the program is building a high-performing digital workforce while creating opportunities for underrepresented groups.
Learn how Bosch plans to train 1,000 digital talents in Brazil by 2030 through a dual-education model combining theory, practice, and real-world projects.
Explore how the curriculum blends technical expertise, problem-solving, and teamwork to prepare apprentices for immediate impact.
Discover how an inclusive, highly competitive selection process is shaping a diverse and resilient pipeline of future leaders.
Check out the incredible speaker line-up to see who will be joining Amanda.
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