View the Day One Agenda for the 2025 Shared Services & Outsourcing Week in Bogota occurring October, 20 to 22. Learn more today!
Global Business Services organization has undergone a bold shift from a transactional support model to one that drives enterprise-wide value. In this opening keynote, LATAM and global leaders share how they redefined their operating model, mindset, and talent strategy to align more closely with business priorities. Learn how they navigate the complexities of transformation while they maintain operational stability, and how value delivery is now measured, recognized, and rewarded across their GBS. In this session they will detail:
As Shared Services and GBS organizations across Latin America take on greater strategic influence, the ability to make fast, data-driven decisions has become a critical differentiator. Yet for many teams, inconsistent data ownership, legacy systems, and siloed reporting stand in the way of real-time insights and effective collaboration.
This session explores what it truly means to build a data-centric cultureโwhere data is trusted, accessible, and embedded into daily decision-making at every level. Whether you're laying the groundwork or accelerating maturity, discover how leading organizations are aligning technology, governance, and people to turn information into action.
Choose one of the Below Tracks Based on Interest and Maturity of Your SSO
Inconsistent expectations, cultural differences, and fragmented stakeholder landscapes can make performance management especially challenging. This session explores how organizations are reimagining SLA and KPI frameworks to promote cross-border accountability, build service credibility, and drive aligned outcomes. Discover how tailored metrics and governance models are being used to clarify ownership, resolve misalignment, and move beyond reactive performance tracking.
Key Takeaways:
As enterprises demand more agility, insight, and impact from their support functions, shared services are stepping into a new roleโnot just as efficient operators, but as strategic enablers of business value. This session explores how forward-thinking leaders are reframing the narrative, evolving their teams from back-office executors into proactive drivers of enterprise-wide change.
Key Takeaways:
As finance functions evolve from fragmented business unit structures to streamlined, process-centric operations, organizations are unlocking new levels of scalability and efficiency. In this session, learn how one company transformed its R2R landscapeโprocessing exponentially more transactions with the same team sizeโby shifting from siloed workflows to harmonized, automation-ready processes. Hear firsthand about the challenges of migrating to SAP, the necessity of standardization, and how early turbulence gave way to AI-enabled insights and benchmarking. Discover what it really takes to build a lean foundation capable of supporting end-to-end automation at scale.
Key Takeaways:
According to SSON R&A data, nearly 48% of GBS organizations report struggling with internal capability gaps when attempting to implement Generative AIโoften stalling progress before it truly begins. This session confronts the challenge head-on, offering proven strategies for Shared Services leaders to overcome organizational dysfunction, bridge talent divides, and align siloed teams. Learn how forward-thinking leaders are turning internal friction into momentum to successfully activate Gen AI.
Key Takeaways:
In todayโs fast-paced business environment, organizational agility is crucial to staying ahead of customer expectations. According to SSON Research & Analytics, this is a priority for 54% of growing GBS and SSOs in the LATAM region. This session will explore how Shared Services and GBS leaders can implement agile principles across their teams and processes to improve responsiveness, drive continuous innovation, and create seamless customer experiences. Attendees will gain insights on how to pivot quickly, adapt to change, and deliver high-quality service with speed and flexibility.
Action Points:
In a region facing economic uncertainty, rising costs, and shifting talent dynamics, building a future-ready GBS location strategy has never been more critical. This session offers a practical look at how leaders are identifying where and how to expand by aligning process needs, automation opportunities, and talent empowerment. Featuring insights from an executive with experience at Accenture and Mercado Libre, discover how to evaluate new cities, structure operations, and scale capabilitiesโespecially in high-growth areas like cryptoโwithout sacrificing cost efficiency or speed.
Key Takeaways:
In siloed environments, even well-performing functions can struggle to deliver seamless end-to-end outcomes. This session explores how embedding customer experience at the heart of GBS can align diverse functions, surface process pain points, and drive enterprise-wide collaboration. By focusing on the voice of the internal customer, organizations can unlock opportunities that go beyond traditional performance metrics.
Talent strategy in the region requires creative approaches to recruiting, retention, and capability-building amid high attrition rates, wage inflation, and uneven access to skilled professionals. This session offers a blueprint for developing a workforce that supports digitization and scaleโwithout being derailed by regional volatility. Discover how leaders are reshaping their talent pipelines to support emerging technologies, future skills, and career development in markets where retention and competition are daily challenges.
Key Takeaways:
Many organizations in the region are facing the dual challenge of accelerating automation while developing a workforce still catching up on digital fluency. This panel explores how leaders are closing skill gaps, engaging employees in transformation efforts, and fostering a culture of learning despite limited training infrastructure. Discover how organizations are navigating resistance, building digital awareness, and preparing teams to partner withโnot be displaced byโemerging technologies.
Discussion Points:
As finance teams race to close faster and operate leaner, end-to-end automation is no longer a luxuryโitโs a necessity. But automating individual processes isnโt enough. The real challenge lies in connecting systems, standardizing workflows across regions, and establishing meaningful KPIs that reflect true performance. This session explores how leaders are tackling integration across functions like AR, AP, Collections, and FP&A, while using automation to unlock speed, accuracy, and insight.
What happens when a GBS organization stops simply centralizing and starts truly optimizing? This session explores how one global company shifted from a lift-and-shift approach to a performance-driven modelโachieving 50% process optimization and unlocking capacity at scale. Now, as the company expands through acquisitions, its GBS team is absorbing entire business units without increasing headcount. Learn how a zero-touch mindset and automation-first strategy reduced workload by 40% and enabled seamless integration in a fast-paced growth environment.
The most forward-looking Shared Services and GBS leaders are turning to an unlikely but powerful lever to drive internal engagement and enterprise buy-in: the companyโs brand. When leveraged effectively, brand identity becomes a unifying tool to establish a cohesive shared services culture, enhance the internal employee value proposition, and clearly communicate GBS strategy and value across the business. This session explores how aligning Shared Services with the broader brand narrative can attract top talent, deepen stakeholder trust, and elevate service demand.
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Each Interactive Discussion Group (IDG) will be held 2 times for 40 minutes each, which allows for attendees to participate in multiple IDGs during this time period.
When operational misalignment slows down service delivery, metrics become your blueprint for change. In this session, Adidas shares how its LATAM GBS hub in Bogotรก rapidly shifted from structural instability to consistent, data-driven performance. With a focus on streamlining processes, accelerating onboarding, and refining KPIs, the team built market trust and unlocked new investment. Hear how they established a performance-first cultureโand how you can apply similar discipline to your own transformation journey.
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