Gelver Hernandez

Gelver Hernandez

Head of Financial Operation Operations Department Ecopetrol S.A.

MAIN CONFERENCE, DAY TWO, WEDNESDAY, OCTOBER 22, 2025

11:35 AM The Sword, The Shield and the MIDAS Touch: Turning Data into Financial Power

One Shared Service organization reimagined how data-driven insights could transform traditional financial and asset management processes into strategic levers for enterprise efficiency and value creation. Through different initiatives we unlocked new value by accelerating tax recovery, securing timely tax deductions and optimizing fixed asset utilization. By leveraging existing data and embedding a proactive mindset across teams, they created a scalable model that reduced costs, improved cash flow, and enhanced compliance. What began as isolated improvements evolved into a cohesive strategy that delivered measurable financial and operational impact. This formula for success is distilled into three key elements— The Sword, the shield and the MIDAS Touch —each designed to unlock specific sources of value across the finance function. 

Key Takeaways:

  • Discover how one team used data to speed up the recovery of tax credits and improve working capital—without major tech investment.
  • Learn how rethinking asset management led to smarter resource allocation and reduced waste.
  • Explore how timely asset registration enabled tax savings and strengthened compliance in income tax declarations. 

Check out the incredible speaker line-up to see who will be joining Gelver.

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