Ricardo Correa

People Services Head Americas Opella

MAIN CONFERENCE DAY ONE, TUESDAY, OCTOBER 21, 2025

1:45 PM Leveraging the Brand to Strengthen Culture, Attract Talent, and Elevate Shared Services Demand

The most forward-looking Shared Services and GBS leaders are turning to an unlikely but powerful lever to drive internal engagement and enterprise buy-in: the company’s brand. When leveraged effectively, brand identity becomes a unifying tool to establish a cohesive shared services culture, enhance the internal employee value proposition, and clearly communicate GBS strategy and value across the business. This session explores how aligning Shared Services with the broader brand narrative can attract top talent, deepen stakeholder trust, and elevate service demand. 


Key Takeaways: 


  • Use brand identity to foster a unified SSO/GBS culture across regions, functions, and delivery centers 
  • Position shared services as an aspirational, strategic destination to attract and retain top talent 
  • Activate brand messaging to clarify GBS value and generate greater pull from business stakeholders 

Check out the incredible speaker line-up to see who will be joining Ricardo.

Download The Latest Agenda

In Partnership With:

Shared Services

QUESTIONS?
Contact us: 1-800-882-8684
Email: enquiry@iqpc.com

Iqpc Icon

©2025 IQPC. All rights reserved.