Marisela Cadenas

Finance Operations Strategy Consultant IBM

At IBM Business Operations, Marisela leads initiatives focused on strategy, product market fit, and go to market execution for the Finance and Procurement practice. She partners across teams to shape market presence, engage with industry analysts, and help develop solutions aligned to evolving client needs. Her background in IBM Corporate Strategy gives her a unique perspective on the end-to-end technology and services that are critical for enterprise transformation. Previously, at IBM’s Chief Analytics Office, she led initiatives to accelerate productivity and value with AI, advancing IBM’s Client Zero story.

Tuesday, March 17, 2026: Main Program

10:30 AM WORKSHOP J: Stuck in Pilots? Practical Approaches to Shift Agentic AI Aspirations into Business Outcomes

Finance operations are entering a new era, one where work is no longer automated task by task, but orchestrated in a network of reusable and collaborative agents across processes.

Dive into how agentic AI is changing the way finance operations are shifting from a people-based structure to a new digitally enabled support model. Drawing from IBM’s experience deploying AI‑powered solutions like AI Collections and AI Reconciliations, the session

explores how finance roles are being augmented, not replaced, by agents embedded into daily workflows.

Learn how organizations are achieving double‑digit cost savings, faster cycle times, and improved accuracy, by shifting from traditional automation to goal‑driven, self‑optimizing AI agents. The session concludes with real‑world examples showing how a collections process is streamlined, shifting from transaction-heavy to strategic or white-glove service, enabled by IBM’s evolving agentic AI ecosystem.

Check out the incredible speaker line-up to see who will be joining Marisela.

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