Marisela Cadenas

Finance & Operations Strategy Consultant IBM

At IBM Business Operations, Marisela leads initiatives focused on strategy, product market fit, and go to market execution for the Finance and Procurement practice. She partners across teams to shape market presence, engage with industry analysts, and help develop solutions aligned to evolving client needs. Her background in IBM Corporate Strategy gives her a unique perspective on the end-to-end technology and services that are critical for enterprise transformation. Previously, at IBM’s Chief Analytics Office, she led initiatives to accelerate productivity and value with AI, advancing IBM’s Client Zero story.

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