Matthew Seitz

Director, AI Hub for Business School of Human Ecology, University of Wisconsin-Madison

Monday, March 8, 2027: Agentic AI in Shared Services Bootcamp

8:40 AM Keynote | Adoption Isn't a Strategy: Finding an Edge When Everyone Has the Same AI

Nine in ten enterprises now use AI, yet the top 20% are capturing 7.2x the financial impact of everyone else. Within a few years AI will run through every function, from finance and HR to procurement and customer service, which means simply having it won't give anyone an advantage. Drawing on 30 years in tech, including 14 at Google, Matt challenges the race to adopt and shows what separates the companies pulling ahead from the ones just keeping pace. You'll leave with a sharper sense of where AI can give your organization a real edge and where your team should focus next.

Check out the incredible speaker line-up to see who will be joining Matthew.

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