Rob Bullen

Modern GBS organizations are stepping beyond efficiency to drive growth, margin, and cash, not just cost. They are fueling enterprise outcomes by innovating and productizing services, deploying AI and Agentic AI, evolving operating models and talent, and scaling value safely on strong foundations of data, trust, and risk. According to SSON Research & Analytics, the top five GBSOs today highlight growth, margin, and revenue as their core value drivers over cost. How do you define yours? Join leaders who are leveling up their GBSOs to deliver better business outcomes.

The panelists will:

• Address the evolution from transactor to value enabler for the business
• Explore proven strategies that have been effective in driving outcomes that impact revenue (i.e. client outcomes/sales outcomes)
• Hear how others are translating the impact of those strategies C-Suite