Tom Nesteruk

Tom Nesteruk

Enterprise Chief People Officer MUSC Health

Wednesday, March 10, 2027: Main Program

1:35 PM Hyper-Personalized and Proactive: The Next Generation of Benefits Administration

Benefits and leave management operations are traditionally built for annual enrollment cycles and baseline compliance, not for the daily realities of a diverse, global workforce. Relying on reactive ticketing systems and generic FAQ documents leads to overwhelmed HR service tiers, costly compliance errors in leave administration, and frustrated employees attempting to navigate a fragmented web of third-party vendor portals. 

The future of Benefits and Absence Management requires a structural shift from reactive administration to proactive, hyper-personalized orchestration. Leading HR Shared Services organizations are leveraging predictive analytics, conversational AI, and deeply integrated vendor ecosystems to anticipate employee needs before a ticket is ever submitted. By automating complex leave workflows and delivering consumer-grade, unified self-service, GBS leaders are drastically reducing Tier 1 case volumes while elevating the employee experience during critical life events. 

Key Takeaways:

  • Transition from static intranets to AI-driven, hyper-personalized interfaces that proactively guide employees through complex life events and benefit selections
  • Re-engineer manual leave tracking with automated workflows that ensure strict, localized compliance while removing the administrative burden from Tier 2 specialists
  • Deploy conversational AI trained specifically on complex benefits logic to resolve routine queries instantly, freeing human agents to handle high-touch, sensitive employee cases

 

 

Check out the incredible speaker line-up to see who will be joining Tom.

Download The Latest Agenda