GBS 2025-2026: Value, Talent, Data, Agentic AI,
Prozesse & digitale Ecosysteme im Fokus
Echten Value durch AI Readiness, Datenqualität, Standardisierung der Prozesse und Customer-Centricity. Big 20 Year!

18. - 20. November 2025 | Waldorf Astoria Berlin, Germany
2025 AGENDA
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Laura Vennmann

Laura Vennmann

Senior Expert HR Portfolio & Technology BASF
Laura Vennmann

Laura Vennmann is a specialist in HR service processes with a focus on digitalization and automation. At BASF Services Europe GmbH in Berlin, she develops innovative solutions to enhance employee support and process quality. Her recent work includes implementing AI-driven initiatives such as “Agentic AI on Payroll & Time,” combining technological innovation with a strong commitment to address employee needs.

FOKUSTAG UND WORKSHOPS - Dienstag 18. November 2025

10:35 AM Agentic AI in Pay&Time

Room: Lexington + Madison, Speaker: BASF & EY, Language: EN

Discover how BASF leverages ServiceNow’s Agentic AI in tandem with SAP integrations to streamline HR employee support. Gain practical insights on how BASF structures Agentic AI to enhance service responsiveness across its global HR workforce.

This session covers:

• Organization: See how large organizations like BASF handle HR services across entities in the ServiceNow landscape
• Business: Learn how we structured the business aspects behind our Agentic AI, from ideation to evaluation all the way to the process configurations
• Technology: Learn how we structured the technical setup of our Agentic AI for Payroll & Time to provide meaningful support to HR inquiries

Check out the incredible speaker line-up to see who will be joining Laura.

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Company information according to § 5 Telemediengesetz
IQPC Gesellschaft für Management Konferenzen mbH
Address: Rosenstrasse 2, 10178 Berlin, Germany
Tel: 49 30 52 001 534
E-mail: info@iqpc.de
Registered at: Amtsgericht Charlottenburg, HRB 76720
VAT-Number: DE210454451
Management: Torben Haagh, Richard A. Worden, Michael R. Worden

Impressum:
Firmeninformationen entsprechend § 5 Telemediengesetz
IQPC Gesellschaft für Management Konferenzen mbH
Adresse: Rosenstrasse 2, 10178 Berlin, Germany
Telefonnummer: 030 52001534
Email Adresse: info@iqpc.de
Registereintragungen: Amtsgericht Charlottenburg HRB 76720
Umsatzsteuer- Indentifikationsnummer DE210454451
Geschäftsführung: Torben Haagh, Richard A. Worden, Michael R. Worden