• Why Ford Europe chose a "data-first" strategy before scaling AI - creating a robust data foundation, including a new European lakehouse architecture
• How regional teams built a federated virtual data/tech organization - a virtual crossdepartmental data governance model
• Lessons learned from data quality, cleansing, and governance challenges
• How early AI use cases (After Sales, CRC, management chatbots) grew from this foundation
• What's next in Ford's roadmap for 2027