Sebastian Fröhlich

Sebastian Fröhlich

Director; Master Data Management – Global Strategy Lead Merck Group
Sebastian Fröhlich

Sebastian Froehlich is currently leading the GBS Master Data Management Strategy at Merck KGaA. He started his career at Merck in 2015 and spent the last 10 years in different management roles in its GBS organization, both at the company's headquarters in Darmstadt and at its biggest service hub in Manila, Philippines. He combines a specialization in data governance, analytics, and operations with a background in HR services and system implementation.

Agenda Day 3 - 19 Nov

9:25 Opening Discussion: Next-Gen GBS - What Does It Take to Get Us There? (In English)

• Redefining GBS's role: Service provider, orchestrator or strategic value creator?

• Connecting organisational capabilities: Bringing technology, data, governance and processes together rather than optimising them in isolation.

• Making master data business-critical: Expanding GBS's data responsibilities beyond Finance and Procurement.

• Turning integration into impact: Clarifying ownership, solving problems faster and enabling real AI value through strong data and governance foundations.

• Deciding what comes next: The single decision GBS leaders should make in the next twelve months to remain fit for the future.


Check out the incredible speaker line-up to see who will be joining Sebastian.

Download The Latest Agenda