Malaysia State of Industry Report 2026

The Malaysia State of Industry Report is the essential resource for Shared Services and GBS leaders navigating one of Asia’s most mature regional hubs. Drawing on exclusive data from SSON Research & Analytics, the report highlights how Malaysia’s GBS ecosystem is evolving from efficiency-led delivery to enterprise-wide value creation.

Discover insights on:

• Regional hub maturity — 86% of Malaysia-based centers deliver multi-function services across multiple countries
• AI & automation priorities — 70% of leaders plan investments in Generative AI and agentic automation to scale touchless transactions
• Talent transformation — problem-solving, adaptability, and AI-specific skills are top recruitment and training priorities
• Strategic targets — cost efficiency remains critical, but digitalisation, service excellence, and value provision are rising fast
• Future outlook — Malaysia’s next phase is defined by execution depth, digital capability, and measurable enterprise impact

📥 Download the Malaysia State of Industry Report 2026 to access benchmarks, technology priorities, and talent strategies shaping the country’s role as a regional GBS powerhouse.