END-TO-END VALUE CREATION:
DRIVING MEASURABLE VALUE BEYOND COST CUTTING TOWARDS STRATEGIC IMPACT
Case Study | PROJECT NIGHTMARE: How a Project Disaster Became Our Biggest Lesson in Leadership
At SSOW Autumn 2025, we’re not just celebrating success – we’re confronting failure head-on. In this exclusive case study, Lubnah Alam, Director of Finance Operations at EG Group, shares a raw and revealing account of two major transformation projects that went off the rails. From ERP chaos to leadership missteps, this is a story of what happens when ambition outpaces alignment – and how the toughest lessons often become the most valuable.
Discover how a project disaster became a turning point in leadership, strategy, and execution. Whether you're leading a transformation or recovering from one, this is essential reading for anyone serious about delivering real, measurable value in GBS.
Download the full interview and learn how to turn your own project nightmare into a leadership breakthrough!
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