Carole Benichou

Chief of Staff, Global GTM, Alliances, M&A Operations Sidetrade

An ESCP business school graduate with two decades of experience in market strategy at Procter & Gamble and Microsoft, Carole leads global alliances, drives commercial expansion, and contributes to mergers and acquisitions. Through data analysis, she sharpens decision-making and enhances strategic differentiation. She embodies Sidetrade’s ambition to accelerate its expansion.

Check out the incredible speaker line-up to see who will be joining Carole.

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