Marcel Baalhuis

Head of Global Business Services (GBS) Agfa

Marcel is Dutch and has a long career in finance and accounting. Marcel joined Etex in 1998. At this international building materials company, he held several functions in Finance and Shared Services. In 2017, Marcel became the Head of Etex’ s Global Shared Services Organization, which provides finance, payroll and procurement services, with a focus on enhancing the quality, customer satisfaction and employee engagement. In March 1, 2021, Marcel joined Agfa as Head of the Global Financial Services organization (GFS). Since August 2023, Marcel was appointed as Head of Global Business Services (GBS) The GBS organization clustered the activities of Global Financial Services, Customer Operations and GBS Data, Technology & Automation. The objective of GBS is to organize Agfa’s processes from an end-to-end perspective, focusing on standardization, single technology platforms & automation, scalability, and coherence across the organization

Conference Day One: May 14th, 2024

3:30 PM Exploring The Roads Less Travelled: Lift and Shift vs. Transform and Shift - Which Model is Optimal for Your GBS Launch?

While Lift and Shift appears to be the most common and straightforward approach to launching your shared services and GBS, it doesn’t have to be the only route to success. This session will share insights from leaders who have taken different approaches, providing a pathway to success in each scenario and particularly, showcasing the roads that are less travelled by industry standards.

·       Not a typical labour arbitrage journey: Agfa’s lift and shift transformation to build a global GBS footprint as the basecamp for climbing the transformation peak

·       Boehringer Ingelheim’s Transform and Shift Journey focusing on systems and process standardisation and unification 

Check out the incredible speaker line-up to see who will be joining Marcel.

Download The Latest Agenda