NOT JUST A CONFERENCE. A COMMUNITY.

18 - 21 May 2026 | Estoril Congress Center, Estoril, Portugal

VIEW 2026 AGENDA

Become a Sponsor

Stefan Ward-Caddle

Head of EMEA Partnership Rossum

With over ten years of experience navigating the complex landscape of global alliances, Stefan is an expert in unlocking new growth channels. He has a proven track record of owning and building global alliances but also designing and building robust partner programs from scratch, specifically tailored to the unique needs of startup and scale-up businesses. Driven by a passion for scaling organizations through trusted partnerships, Stefan empowers companies to leverage strategic alliances as a primary engine for sustainable, global expansion.

SSOWOMEN Leadership Day, Partner First & Excellence Labs: May 18th, 2026

9:30 AM ALLIANCES VS PARTNERSHIPS: WHERE DOES REAL VALUE LIE?

Are alliances just a PR exercise - or do they actually deliver? Too often, formal agreements promise more than they create. The real challenge isn't forming more alliances, but building trusted, mutually beneficial relationships that generate tangible value over time.

• Perspectives from advisors, outsourcing vendors, and tech partners on the real benefits and challenges of alliances

• Alliance vs partnership: where formal structures add value—and where informal relationships work better

• The key to long-term success: clear, balanced value exchange between all parties

• Reality check: start with "where can we create value together?"—not "should we form an alliance?"

Check out the incredible speaker line-up to see who will be joining Stefan.

Download The Latest Agenda

In Partnership With:

QUESTIONS?

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: +44 (0) 113 210 042
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk