GBS in Europe has reached a turning point. While 96% of organisations still prioritise cost and efficiency, GBS is increasingly expected to drive enterprise transformation, enable AI adoption, improve decision-making, and deliver measurable business value.

Drawing on exclusive SSON Research & Analytics data, this report explores the trends, challenges, and opportunities shaping the future of shared services, GBS, outsourcing, finance, HR, and transformation functions across Europe.

Inside, you'll discover:

• Why many organisations face a growing gap between expectations and how GBS is measured
• The data and governance foundations required to scale AI successfully
• The skills and leadership capabilities being prioritised for the future workforce
• How organisations are proving and communicating business value beyond cost savings
• The evolving role of process ownership, operating models, and end-to-end accountability

Whether you're leading transformation, scaling automation initiatives, or redefining your operating model, this report provides the insights and benchmarking data needed to stay ahead of industry change.

Download your complimentary copy today >