END-TO-END VALUE CREATION:
DRIVING MEASURABLE VALUE BEYOND COST CUTTING TOWARDS STRATEGIC IMPACT

21 - 23 October, 2025 | Postillion Hotel & Convention Centre Amsterdam, Amsterdam, Netherlands

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Bob Kurpershoek

Vice President Financial Systems & Strategy Group NBC Universal

Conference Day 1: Wednesday 22nd October

2:00 PM S/4HANA TRANSFORMATION - NBCUNIVERSAL MEDIA'S BLUEPRINT TO SUCCESS

NBCUniversal Media embarked on an SAP S/4HANA transformation last year to break down silos, enhance agility, and future-proof its operations. Facing challenges such as complex legacy systems, data fragmentation, and change management hurdles, they are implementing a strategic, phased approach to ensure a smooth migration in line with the 2027 deadline. This session delves into NBCUniversal Media's journey, lessons learned, and key success factors that enabled a seamless transition and long-term value realisation.

· Power of Clear Vision, Organisational Alignment and Effective Decision Making

· Overcome data fragmentation by implementing a unified digital core and data governance to enhance cross-functional collaboration and future AI applications

· Minimise migration risks by adopting a phased transformation approach and best practices

Check out the incredible speaker line-up to see who will be joining Bob.

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