SSON Analytics Report | Europe 2024: The Key Trends Defining GBS Expansion

SSON Analytics Report | Europe 2024: The Key Trends Defining GBS Expansion

The global shared services industry is experiencing a period of seismic change. The traditional model, built upon standardization and cost-efficiency, is being swept away by a powerful confluence of technological advancements and an ever-evolving business landscape. We stand at a pivotal juncture, where the digital transformation tide is rising rapidly, forcing shared services leaders to reimagine their operating models and embrace new capabilities. SSON's 2024 Visual Analytics Workbook highlights the biggest trends influencing European GBS in 2024, and serves to support your own operational planning in the year ahead.

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