Be part of the conversations shaping the future of GBS – and the solutions powering it.

The SSOW Europe 2026 Agenda is here – designed to connect your brand with Europe’s most influential GBS, transformation, technology, and operations leaders as they define what comes next for global business services.

📍 Date: 18 - 21 May 2026
📍 Location: Estoril Congress Centre, Estoril, Portugal

This year’s programme goes beyond traditional sponsorship. It’s built to drive high-value engagement, spark meaningful conversations, and give partners a platform to demonstrate true impact across the GBS ecosystem.

• 💡 Thought-Leadership Alignment: Position your brand alongside 100+ speakers leading the dialogue on enterprise value, capability building, customer centricity and the rise of AI-enabled operations.
• 🤝 High-Intent Networking & Partner-Led Sessions: Meet the decision-makers who matter through roundtables, workshops, industry deep dives, and tailored matchmaking designed to bring you face-to-face with active buyers.
• 🤖 Innovation, Showcases & GPO Excellence Labs: Demonstrate your capabilities in immersive formats that let enterprise leaders see, test and challenge the solutions shaping their next transformation.
• 🌍 Access to the SSOW Impact Awards, SSOWomen Day & Partner First Collaboration Day: Maximise brand visibility across the most anticipated moments of the week – from leadership programming to special events that bring the entire GBS community together.

Explore the full programme, discover the partner experiences available, and identify where your brand can make the biggest impact at SSOW Europe 2026.