Paula Nóbrega

Director GBS Supply Chain Management Adidas

Paula Nóbrega has been working at adidas since 2014, playing a vital role in Accounts Payable, Travel & Expenses, and Non-Trade Procurement. She successfully led the transition of work from multiple markets into Porto, demonstrating her leadership and expertise. In 2023, she joined GBS Global Product Supply, focusing on global template development for PSC and later stepping in as interim SCM Hub Lead. Now, in her latest role, Paula oversees GBS activities for Master Planning, Digital Process Management, and Product Supply Creation, including Business Control and Buy & Allocation teams, continuing to shape operational excellence at adidas.

Conference Day Two: May 21st, 2025

Check out the incredible speaker line-up to see who will be joining Paula.

Download The Latest Agenda