Jose Varela Garza

Senior Vice President, Global Service Centers 3M

Wednesday, March 27, 2024

2:00 PM To Brand or Not to Brand: That is the Question

Most GBS organizations focus on developing brand through narratives that are aspirational. Yet for their stakeholders, aggressive branding is disconnected from strategy and effective stakeholder management. Discuss how to link realities on the ground with a GBS brand that effectively communicates value.

Check out the incredible speaker line-up to see who will be joining Jose Varela.

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