ASIA’S NO. 1 SHARED SERVICES & GBS EVENT

October 20 - 23, 2026 | Singapore

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Reimagining Quote-to-Cash (Q2C) Shared Services through a Change Management Lens (Susan Atmaja, IBM)

Why do many digital transformation efforts in shared services fail to deliver lasting impact?

In this case study, IBM shares how it reimagined Quote-to-Cash (Q2C) operations by focusing not just on technology, but on change management, culture, and operating model redesign. Explore how IBM simplified complex workflows, shifted to cross-functional teams, and embedded AI and automation to drive measurable outcomes — including improved throughput, reduced cycle time, and increased productivity. These are the same conversations shaping the agenda at SSOW Asia, where shared services leaders are redefining how transformation is executed at scale.

Download this report to understand how to drive real transformation in Q2C, and why change management is critical to making it stick.

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ASIA’S NO. 1 SHARED SERVICES & GBS EVENT

Reimagining Quote-to-Cash (Q2C) Shared Services through a Change Management Lens (Susan Atmaja, IBM)

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