Asian Shared Services and Outsourcing Week 2020

26 - 29 October, 2020 | Singapore

David Ramsden

Regional Head of Accounting Services, APAC & Middle East British American Tobacco

David is currently Regional Head of Accounting Services for Asia-Pacific and the Middle East at British American Tobacco.

David’s career spans over 19 years, working in the U.K., Japan, Romania and Malaysia holding a variety of senior finance leadership roles.

David’s experience spans across various areas of finance including Corporate Finance; Commercial Finance; Global Process Ownership; project management and service delivery roles for BAT’s captive GBS centres.

David’s role in BAT is to provide leadership and support the accelerated evolution of the GBS model in line with BAT’s strategy and strengthen and consolidate the GBS organisation to provide quality, productivity, agility and innovation to business services.

Prior to Joining BAT, David worked for Deloitte within the assurance sector.


David is a Fellow of the Institute of Chartered Accountants in England and Wales (ICAEW).

Conference Day 1

Tuesday, November 19th, 2019

5:15 PM SSON Analytics Exclusive! How The 2019 Most Admired SSOs Use Metrics & Benchmarking To Drive Serious Growth

SSOs have always been focused on monitoring KPIs and keeping close tabs on how benchmarking can drive best-in-class performance. However, practical application of all those numbers is different, and it can be a challenge to know if you are even evaluating the right numbers. 
Ahead of SSOW Asia 2019, we asked about your top 3 challenge areas in terms of metrics/KPIs and what metrics you would most like to benchmark yourselves against. During this session, top practitioners from SSON’s 2019 “Most Admired SSOs” uncover these challenges and discuss the real business benefits from crunching the aggregated data of their peer set and beyond.
Participants will benefit from:
  • Hearing about top challenge areas in terms of metrics/KPIs and learning how to overcome them
  • Discovering top 3 ways to maximise shared services organisations metrics
  • Finding out how to normalise the data collection as you mature
  • Utilising roadmap forecasting to establish a baseline for simulating future data for comparison

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda