ASIA’S NO. 1 SHARED SERVICES & GBS EVENT

October 20 - 23, 2026 | One Farrer Hotel, Singapore

AGENDA

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Mark Bueltel-Herz

Managing Director BASF Asia-Pacific Service Centre

Mark Bueltel-Herz was born in 1975 in Rheine, Germany. He joined BASF in 2004 and has held various positions in Finance, Accounting and Administration across locations including South Africa, Spain, Portugal, Belgium, Germany and most recently in South Korea. He has also been on the board of several non-listed BASF group companies. Mark holds a Master’s in Business Administration from Ludwigshafen University of Business and Society.

22 October | Main Conference Day Two

10:10 AM Case Study | Redesigning the Workforce for an AI-Driven Enterprise: Preparing Shared Services for the Next Era of Value Creation

• Exploring how organisations must fundamentally redesign GBS models, operating approaches and adoption strategies to successfully implement Agentic AI at scale

• Shifting from process-centric automation to a data-centric model, requiring GBS to rethink ownership across data, technology and business functions

• Reimagining end-to-end customer journeys with an automation-first mindset, focusing on exception handling, validation and complex decision-making tasks

• Redefining the role of Proof of Concept as a critical validation step for live data integration, security guardrails and production readiness

• Evolving the user adoption model by positioning Agentic AI as a collaborative resource, enabling gradual autonomy from recommendation to decision-making

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda

ASIA’S NO. 1 SHARED SERVICES & GBS EVENT

Mark Bueltel-Herz

22 October | Main Conference Day Two

10:10 AM Case Study | Redesigning the Workforce for an AI-Driven Enterprise: Preparing Shared Services for the Next Era of Value Creation

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