Volodymyr Volkov

Marketing Services Delivery Director GBS Asia Pacific, Americas, MENEAT, CIS JTI (Japan Tobacco International)

17 October | Main Conference Day Two

11:40 AM Building a High Performance GBS Organization

  • Implementing Agile Methodologies: Transforming GBS into a Dynamic Engine 
  • Leveraging Digital Technologies for Efficiency and Innovation 
  • Cultivating a Culture of Continuous Improvement and Talent Development 


12:10 PM From Brief to Market Launch: How JTI Added Marketing & Sales as a Function to the GBS

  • Overcoming initial resistance to build trust and deliver results  
  • JTI’s journey from 2021 till now on how they established themselves as brand managers for across 50 markets across EMEA 
  • Sharing of the challenges and best practices learned as they established a positive relationship with stakeholders

Check out the incredible speaker line-up to see who will be joining Volodymyr.

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