Sponsorship›Our Opportunities›Demand Generation
 

Demand
Generation

Amplify your brand, establish thought leadership, and generate marketing-qualified leads through webinars, podcasts, and content syndication, all distributed across SSON's global audience.

View sponsorship opportunities
150+
Avg ICP matched leads (webinar)
100+
Avg ICP downloads (content)
500+
Avg podcast listens
42%
Live webinar attendance
 

Products by funnel stage

Pick the format that fits
your pipeline stage.

Each demand generation product is designed for a different buyer moment — from broad awareness through to sales-ready conversations.

Top FunnelBrand Awareness
Customer Spotlight
Real-world customer stories developed with SSON's editorial team, showcasing tangible outcomes within the SSC and GBS landscape. Positions your brand as a trusted partner through authentic use cases distributed to SSON's global audience.
Digital Events
A 30-minute speaking slot within a live SSON digital event, reaching 1,000+ global registrants with subject-area interest. Includes on-demand access, full branding throughout the event, and post-event lead delivery.
Podcasts
Be a guest on SSONext — a B2B show in the top 25% of podcasts globally. An exclusive 20-minute episode featuring your thought leader on a curated topic, averaging 500+ listens, with a 4-week promotion campaign across LinkedIn and SSON's newsletter.
Mid FunnelMarketing Qualified Leads
Essentials Reports
Sharp, no-fluff 8–10 page editorial reports delivering actionable data and expert commentary. Co-developed with your team, distributed via an 8-week campaign, and delivering 150+ ICP-matched leads in real time.
Webinars
A 45-minute live session spotlighting your thought leadership on a curated topic, hosted by SSON Editorial. Customer + sponsor speaker format with live Q&A and polls. Delivers 150+ ICP-matched registrants with 42% average live attendance.
Market Reports
Editorial-led reports on the hottest SSC/GBS topics, authored by SSON's team with your branding and links. Used by senior leaders for strategic planning. Distributed via an 8-week campaign delivering 750+ global downloads.
Content Syndication
Distribute your existing content — case studies, white papers, customer insights — across SSON's platform to your target market. An 8-week campaign delivering 100+ average ICP-matched downloads with real-time lead delivery.
Bespoke Reports
Premium 16–20 page solution-forward reports co-created with your team and marketed to SSON members with proven interest in your topic area. Delivers 200+ average ICP-matched downloads with full editorial process and revisions.
Bottom FunnelSales Qualified Leads
Tech Demos
A 30-minute live product demonstration to an engaged, ICP-matched audience hosted by SSON Editorial. Showcases your product's features and real-world value with Q&A and polls. 100% of leads are involved in the decision-making process.
Virtual Roundtables
A 1-hour moderated discussion with a curated group of 25+ senior decision-makers under Chatham House rules. Invite-only format with ICP/ABM-driven promotion, delivering highly targeted prospects who are 100% decision-makers.

Upcoming Online Events

Select a Vertical To See Upcoming Online Events

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Shared Services & Outsourcing Week

March 8 - 11, 2027 | Orlando, FL

The annual Shared Services & Outsourcing Week brings together 1100+ practitioners from companies like McDonalds, Mars, Walmart and more who are attending to learn, network and engage with solution providers to optimise their business processes

Learn More
sson logo

Shared Services & Outsourcing Week

March 8 - 11, 2027 | Orlando, FL

The annual Shared Services & Outsourcing Week brings together 1100+ practitioners from companies like McDonalds, Mars, Walmart and more who are attending to learn, network and engage with solution providers to optimise their business processes

Learn More
sson logo

Shared Services & Outsourcing Week

March 8 - 11, 2027 | Orlando, FL

The annual Shared Services & Outsourcing Week brings together 1100+ practitioners from companies like McDonalds, Mars, Walmart and more who are attending to learn, network and engage with solution providers to optimise their business processes

Learn More
sson logo

Shared Services & Outsourcing Week

March 8 - 11, 2027 | Orlando, FL

The annual Shared Services & Outsourcing Week brings together 1100+ practitioners from companies like McDonalds, Mars, Walmart and more who are attending to learn, network and engage with solution providers to optimise their business processes

Learn More
sson logo

AI & Business Transformation Summit

Coming Soon

Details for AI & Business Transformation conferences coming soon. Contact us to learn about sponsorship opportunities.

Learn More
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AI & Business Transformation Summit

Coming Soon

Details for AI & Business Transformation conferences coming soon. Contact us to learn about sponsorship opportunities.

Learn More
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Finance Transformation Summit

Coming Soon

Details for Finance Transformation conferences coming soon. Contact us to learn about sponsorship opportunities.

Learn More
sson logo

Finance Transformation Summit

Coming Soon

Details for Finance Transformation conferences coming soon. Contact us to learn about sponsorship opportunities.

Learn More
sson logo

Finance Transformation Summit

Coming Soon

Details for Finance Transformation conferences coming soon. Contact us to learn about sponsorship opportunities.

Learn More
sson logo

Finance Transformation Summit

Coming Soon

Details for Finance Transformation conferences coming soon. Contact us to learn about sponsorship opportunities.

Learn More
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Workforce & Workplace Transformation

Coming Soon

Details for Workforce & Workplace Transformation conferences coming soon. Contact us to learn about sponsorship opportunities.

Learn More
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HR Transformation Summit

Coming Soon

Details for HR Transformation conferences coming soon. Contact us to learn about sponsorship opportunities.

Learn More

Our Partners

World-class solutions. Proud SSON Partners.

IRON MOUNTAIN
AUDITORIA
AVALARA
BASWARE
APPSEN
FRAGMENT
GEP
INTELLICHIEF
MEDIUS
PRECISELY
PAGE OUTSOURCING
RAMP
SAP SIGNAVIO
SERRALA
XSUITE
YOOZ
IRON MOUNTAIN
AUDITORIA
AVALARA
BASWARE
APPSEN
FRAGMENT
GEP
INTELLICHIEF
MEDIUS
PRECISELY
PAGE OUTSOURCING
RAMP
SAP SIGNAVIO
SERRALA
XSUITE
YOOZ
 

What our partners say

Results that speak
for themselves.

It’s been an absolute pleasure collaborating with the SSON Digital team on this project. I was truly impressed by how engaged and curious the audience was, which added so much depth to our discussions. I’m looking forward to many more opportunities to work together and continue making a difference.

Rossum

I believe that the SSONext Podcasts have a significant impact and provide valuable support to organizations aiming to amplify their message and elevate their presence. Collaborating with SSON has notably bolstered our brand, and I am confident that this approach could yield similar benefits for individuals across various sectors and industries.

Chazey Partners

Throughout the entire webinar process, SSON’s professionalism ensured a seamless experience from planning to delivery, resulting in remarkable engagement and meeting our MQL goals. We’re thankful for their partnership and eagerly look forward to future collaborations.

Precisely

Start generating
qualified
demand.

Talk to the SSON partnerships team about webinars, podcast episodes, or content syndication campaigns. Scoped to your ICP, vertical, and lead targets.

Request a conversation

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